SUVs have become one of the fastest-growing segments in Pakistan’s automotive market. Buyers today want vehicles that combine strength, reliability, and comfort while also being stylish. The BAIC BJ40 is one such SUV that has been creating buzz. Known for its rugged, adventure-ready design, it offers a fresh option for people who want to stand out on the road while enjoying off-road capability.
The BJ40 is assembled locally by Sazgar in Pakistan, which makes it relatively more affordable than imported SUVs. Its bold, boxy design is inspired by classic military off-roaders, giving it a unique identity among modern SUVs.
Price of New BAIC BJ40 in Pakistan
The new BAIC BJ40 is priced at PKR 7.64 million (ex-factory) in Pakistan.
This is the manufacturer’s price without registration, taxes, or additional dealer charges. Buyers should expect the on-road price to be slightly higher, varying by city and dealership.
| Variant | Engine | Drivetrain | Price (PKR) |
|---|---|---|---|
| BJ40 Standard | 2.0L Turbo | 2WD | 7.64 million |
| BJ40 Elite | 2.0L Turbo | 4WD | Slightly higher |
| BJ40 Luxury | 2.3L Turbo | 4WD | Higher than base |
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Global Background of BAIC BJ40
The BAIC BJ40 was first introduced in China by BAIC Motor Corporation, one of the country’s largest automotive companies. It quickly gained attention for its Jeep-inspired rugged design and strong off-road ability. In China and other international markets, it has been used both as a lifestyle SUV and as a practical off-road vehicle.
The vehicle is often praised for its removable roof and doors, which make it perfect for adventure trips. Its military-inspired DNA means it is built tough, while continuous updates have brought in modern features like touchscreen infotainment, digital displays, and advanced safety systems.
Why BAIC Entered Pakistan
The Pakistani market has traditionally been dominated by Japanese manufacturers, but in recent years, new players from China have entered with affordable yet feature-packed vehicles.
BAIC partnered with Sazgar Engineering Works to assemble vehicles locally. This allows them to keep prices competitive while also ensuring spare parts and service are available. The BJ40 is one of their flagship products for Pakistan, designed to attract SUV lovers who want adventure but don’t want to spend over 10 million rupees.
Key Features of BAIC BJ40
The BAIC BJ40 is not just about looks – it is packed with performance and modern features.
Performance & Engine Options
- 2.0L Turbocharged Petrol Engine with approx. 218–221 HP and 270–320 Nm torque
- 2.3L Turbocharged Petrol Engine with around 246 HP and 350 Nm torque
- Transmission: 6-speed manual or 6-speed automatic
- Drivetrain: 2WD and 4WD with part-time differential lock
- Multiple driving modes – Eco, Comfort, Sport, and Snow
This means it can switch easily between city driving and off-road adventures.
Exterior Design
The BJ40 is easily recognizable with its boxy, military-inspired shape.
- Removable roof and doors for open-air driving
- LED headlamps and taillamps
- High ground clearance and off-road bumpers
- 17-inch alloy wheels with all-terrain tires
- Wide grille and bold stance for road presence
It’s an SUV built to turn heads while being practical in tough environments.
Interior & Comfort
- Spacious cabin for five passengers
- Comfortable leather/fabric upholstery (depending on trim)
- 10.25-inch infotainment touchscreen with Bluetooth and smartphone connectivity
- Digital instrument cluster for modern driving information
- Dual-zone automatic climate control with rear AC vents
- Multiple USB ports + 220V power outlet
- Foldable rear seats for extended luggage space
The cabin is designed to balance ruggedness with modern comfort.
Safety Features
- ABS (Anti-lock Braking System)
- Traction Control System (TCS)
- Electronic Stability Control (ESC)
- Multiple airbags for safety
- Hill-start assist and hill descent control
- Roll cage for off-road stability
- Parking sensors and rearview camera
The BJ40 is built to provide peace of mind for both city and off-road driving.
Driving Experience – On Road and Off Road
One of the strongest points of the BAIC BJ40 is its driving performance.
On-Road
- Smooth handling for a large SUV
- Comfortable suspension for city driving
- Spacious interior makes long drives easier
- Noise insulation keeps the cabin quieter than expected
Off-Road
- 4WD system with locking differential provides excellent traction
- High ground clearance allows it to pass over rough terrain easily
- Hill descent control helps with steep slopes
- Removable roof and doors enhance the adventure experience
It’s not just for show – the BJ40 is a serious off-roader that can handle mud, sand, and rocky terrains.
Baic Bj40 Fuel Average
- City driving: 6–7 KM/L
- Highway driving: 10–12 KM/L
Maintenance and Aftersales Support
Since BAIC vehicles are assembled locally, maintenance is relatively easier compared to fully imported vehicles. Spare parts are also becoming available in Pakistan, making ownership more convenient. Haval Islamabad provides service, maintenance, and booking facilities, ensuring customers get complete support under one roof.
For bookings, test drives, and more details, visit Haval Showroom Blue Area Islamabad and experience the BAIC BJ40 up close.